Mahindra v. Winfield, Part II

Unsurprisingly, Winfield has lost. I could gripe about it, but life is too short. If $6 billion international conglomerate, Mahindra & Mahindra Ltd, wants to waste time and money shaking down some blogger who’s actually an advocate for them instead of spending time getting product on the ground in the US; well that’s their problem.


If Mahindra had taken a few minutes to contact me, a five minute phone call could’ve saved them however many thousands of dollars their attorneys extracted from them, and saved them some negative publicity. Yes, if Mahindra had called me directly instead of assuming I was out to get them and seek arbitration, I would have given them the domain names they wanted on the spot. Sincerely, it’s their loss.

Mahindra Planet is still here, and staying put as far as I am concerned. Mahindra can do what they feel is right and I‘ll keep doing the same. If this website is shut down next week, you will know what happened. A lesson has been learned from my rapid internet education provided by the University of M&M.

At the end of the day, I still want to see Mahindra get those trucks here. I think they will be a great alternative choice for a lot of potential midsize pickup buyers, and they may even snag some sales that would’ve gone to full-size and compact pickups. Whatever you may think of Mahindra or their vehicles, there are no two ways about it; a rugged, midsize diesel pickup is the right product at the right time.

In spite of the flogging, I look forward to Mahindra’s success and anxiously await the eventual arrival of their pickups in the US.

Click here for Mahindra v. Winfield, Part I

Mahindra v. Winfield, Part I

Yep, it’s true. Without divulging too many details at this time, the company (Mahindra) whose product (their US-bound pickups) I am unequivocally passionate about, has decided to lay some big brother smackdown on my pimply backside.


Indeed, Mahindra Planet is a substantial vehicle for relaying Mahindra happenings to fellow fans, and even the haters as well. With over 100 posts in the past year and a half and over 6,500 visits each month, Mahindra Planet has been a highly visible proponent and supporter of Mahindra in the United States. Okay, I’ve aired negative opinion and concerns once in a while, but even that is driven by the desire to see Mahindra improve their customer relations and succeed as a whole.

Oh, and this is all done with negative profit. That’s right. I pay for hosting and domain names. Even the small bit of advertising on the blog doesn’t return a fraction of the expense. Nope, I actually do this for personal satisfaction and (gasp) fun.

So, I’ve taken a shot to the nuts of epic proportions.

I’ve been busy putting together a defense for my apparently despicable, distasteful, and borderline criminal misrepresentation of Mahindra, their good name, and their fine products.

For some reason, I’m currently not too motivated to spread the Mahindra gospel and put a positive spin on the weird way they do business or treat their importer and prospective dealers.

You will have to excuse me; I have to get back to justifying my existence to the company that I help promote from the kindness of my heart.